CASE STUDY / SPRINKLES

A sweeter brand experience.

Designing Sprinkles’ chocolate bars and mini chocolate pouches, then carrying that same playful personality into social content. With the bars available at Walmart, the work brings a consistent brand experience to retail shelves and digital channels.

CLIENT

SPRINKLES

The Opportunity

Sprinkles needed a consistent packaging approach for its chocolate bars and mini chocolates in pouches. Each format had to express the brand’s playful personality, distinguish the flavors, and feel part of the same collection. The opportunity was to connect these products through a recognizable visual language that could also carry naturally into the brand’s social content.

The Solution

I designed the packaging for Sprinkles chocolate bars and mini chocolate pouches, adapting the brand’s visual identity across flavors and formats. Distinctive colors, product imagery, and a clear information hierarchy brought the collection together. I extended that same approach into social content, keeping the products recognizable while giving each format and flavor room to express its own character.

The Impact

The chocolate bars remain available at Walmart, bringing the packaging into shoppers’ everyday retail experience. Across the bars and mini chocolate pouches, the design creates a connected product family with clear flavor distinctions. Coordinated social content carries that familiarity beyond the shelf, giving Sprinkles a consistent way to present its chocolate collection across physical and digital settings.

01 / PACKAGING

Two formats. One sweet identity.

Product-line grouping

Individual packaging visual

Cupcake cups Launch

Chocolate bars & minis — retail shelf visualization

Trade show booth — design concept

02 / RETAIL & SALES

Designed beyond the packaging.

Cupcake Cups shipper — retail display visualization

Chocolate bar PDQs — shelf display visualization

Retail sell sheets — product lineups & ordering details

OUTCOME

One sweet identity. Across every format.

From chocolate bars and mini chocolate pouches to retail displays and sales materials, the design brings the Sprinkles collection together with a consistent look, clear flavor distinctions, and the playful character of the brand.

“

Hector did a great job translating the Sprinkles personality into our chocolate packaging. The bars and mini chocolate pouches feel like part of the same family, while each flavor has its own character. Having that same attention carried through to our displays and sales materials helped bring the whole collection together.

-Robb Hewett (VP of Marketing-Sprinkles CPG)

CPG Design Partners

From pitch to shelf.

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